Long-Form B2B Content

Creative Dining Services offers dining management for colleges, corporations, senior living, and more. With most sales being a long game, the team wanted a high-impact content marketing piece with valuable information that prospects would turn to time and again.

• Strategized content approach that would achieve Creative Dining Services' goals
• Outlined "magalog" (magazine catalog) piece, including valuable content like industry research around how dining builds community, tips for getting dining program feedback, and more, alongside marketing content like sample menus and Creative Dining Services' key benefits
• Researched and wrote all content, including conducting chef interviews and ghostwriting the intro from the CEO
• Maintained Creative Dining Service's voice and style

Creative Dining Services was thrilled with the result and has received great feedback from clients. They even use the piece as cornerstone collateral for new team members.