CEO Ghostwriting

I am the principle ghostwriter for Tom Szaky, CEO and founder of TerraCycle. As part of a strategy to further Tom's thought leadership in the sustainability space, we've ramped up owned and earned content.

• Outline, write, and review with Tom dozens of articles that have been published in industry trades, including GreenBiz, Happi, Packaging Digest, and more
• Write Tom's annual retrospectives and campaign-specific letters (as well as accompanying video scripts)
• Contribute to topic brainstorming for future efforts
• Maintain separate voice and tone for Tom versus TerraCycle

The increase in thought leadership has resulted in millions of views, increased awareness of TerraCycle, and even speaking requests for Tom.