Cross-Channel Campaign

TerraCycle's most active recycling programs participants have historically been community organizations. But over time, the audience became disengaged, and the pandemic didn't help. TerraCycle needed to re-engage community orgs and convince them to start recycling again.

• Performed customer research and gained a deep understanding of pain points and needs.
• Created content for the "Community hub" webpage.
• Strategized and developed helpful resources and guides to support community recyclers in their journey.
• Wrote emails to re-engage community contacts on our lists and encourage TerraCycle's broader audience to recycle for their community.
  
• Created social ad content.
• Created organic social media content. 

PDF guide to getting started

Organic social post

The Community Hub launched in August and drove 2,800 new sign-ups by mid-September.