Harvest Stand
Fundraising landing page
Objective
Given the effects of the COVID-19 pandemic, families and small farmers in West Michigan were struggling. Harvest Stand Ministries needed to fundraise to expand its capacity. Its efforts included mailers, a press release, and more, but all would point to a landing page.
Contributions
- Met with key stakeholders to understand audience personas
- Wrote page content, with a focus on impact to inspire donations
- Maintained Harvest Stand's style and voice
Result
Harvest Stand had a successful response to its fundraising campaign.